Brands

Parade Design

Parade Design

Parade Design was founded in 2001 by second generation jewelers Allen & William Pung.  Growing up in the jewelry business, the brothers inherited a keen eye for high quality gemstones and design, and together have created one of the most dynamic design teams in the industry.

Parade Design has an inclination for complex, adventurous designs that make harmonious use of negative space. Each style is elevated with improving details, creating diverse designs that are captivating. Lumiere, Hera, Hemera, New Classic, Lyria, Reverie, and Parade In Color are the pinnacle of effortless design for poised women, refined with a graceful nature.  Designed exclusively in their California design studio.